World-Class, Global Automotive Events

Few event companies have our multi-decade levels of experience and blue ribbon client base. Chat with us today to see how our team can help with your next global adventure.

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What makes us DIFFERENT

Partnership

There’s a reason why Ferrari, the most iconic automotive brand on the planet, returned to Rallyrace Ltd. year after year to help stage its keynote and most important automotive events. They knew that they could expect an unwavering commitment to excellence and an attention to detail that would deliver a successful and well-received event every single time.L

WORLDWIDE CAPABILITY

Rallyrace has staged major events across the USA, through Europe, the Middle East and the Far East, and has always been delighted with the positive feedback received from clients and participants.

We introduced ground-breaking event elements in the 1990s and continue to innovate as we plan exciting and successful events today.

THE EXECUTIVE CLUB

We’ve created a series of arrive-and-drive, exciting weekend driving adventures for small groups, called THE EXECUTIVE CLUB.

Bring your own cars or rent the best from our exotic luxury car rental partner. Turn up at the prearranged premium hotel, and we’ll take care of the rest.

WORLD-LEADING GUIDANCE AND ADVICE

We have worked with some of the world’s leading companies to help with their branding and positioning, and we bring experience from all corners of the automotive industry. Turn to us if you have a keynote project ahead or want to launch a brand-new start-up to surprise the motoring world. The experts at Rallyrace will provide consultancy services and executive direction at any stage of your growth.

Our partner organisation specialises in full-service content creation in the automotive space. Car Copy can plan your monthly content management needs and help you with all your product launch collateral and other marketing requirements.

TELL YOUR STORY WITH PASSION & PURPOSE

Whether you want to stage a full-scale exhibition of your own or simply have the most eye-catching exhibit of all, we can help. We work with one of the industry’s leading stand designers, so we can help you create something that will truly turn heads. And as you’ll want to make the most of your exhibition, we can give you all the assistance you need, from concept through planning to execution.

Likewise, if you’re ready to organise a conference to bring key team members together, gather your dealer network or launch a brand-new vehicle, turn to Rallyrace for all your needs.

WHEN EVERY SECOND COUNTS, CHOOSE THE EXPERTS

Motorsport is one of the most exciting activities in the world, and Rallyrace has been working in motorsport event organisation since the 1980s. We’ve helped to stage scores of events from club level all the way up to the world championship, and we believe that no other company can match the experience of our team.

We can provide advice, guidance, mentorship, and connection if you’re starting out in the sport. If you want help with motorsport event organisation in any shape or form, reach out. We can arrange and manage your vehicle test session, bring in expert drivers to help with tuition and much more.

EVENT PORTFOLIO

Over the years we have been delighted to design and stage a huge variety of spectacular events in all corners of the world. These are just a few examples to whet your appetite:

LIJIANG AND SHANGRI-LA, YUNNAN PROVINCE, CHINA

Multi-day lifestyle adventure for 30 Ferrari clients.

Secured five-star hotels, gourmet restaurants, private venues.

Designed and published commemorative route books.

Managed bookings, administration, and staging from start to finish.

SAN FRANCISCO, CALIFORNIA, USA

Closed the Golden Gate Bridge for a parade of 50 Ferraris.

Organised rolling roadblocks, helicopter footage, and gourmet receptions.

MUSCAT, OMAN

Designed Lamborghini driving event showcasing Sultanate highlights.

Worked with local authorities on private driving tests and venues.

LEÓN, MEXICO

Consultancy for Corona Rally Mexico to help secure WRC status.

Provided calendars, schedules, budgets, safety frameworks, and promotion.

ABOUT US

Nigel Evans has always been an automotive geek — a “petrol-head” in the UK, or a “gear-head” in the US! This enthusiasm dates back to his days behind the wheel of a self-built rally car and sitting alongside some of the sport’s top amateur rally drivers.

Nigel’s introduction to the world of automotive events began when he accepted a role as deputy rallies editor at the industry’s top motoring magazine. One of his first projects involved the development and management of a national rally championship, made up of eight individual events. Shortly after, Nigel founded his own events company — and the Rallyrace brand was born.

Rallyrace turned 40 years old in 2023! Without question, this makes it one of the most enduring brands in the entire automotive events industry.

During these four decades, Nigel and his team have designed, organised and promoted dozens of high-profile events for some of the world’s premier companies. In fact, Rallyrace has staged an extensive range of events for Ferrari at the OEM level, spanning three decades and with great success.

Check out some of our previous events on our event portfolio page and read just a few testimonials from previous and happy clients.

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Some of Our Many Testimonials

“We have worked with Nigel Evans and Rallyrace to develop rally-style events for our customers for many years. We have always been delighted with the level of professionalism displayed, and the finished product provided by them.” — Luca Fronti, Ferrari North America

“We would not have been able to achieve World Rally Championship status without your help.” — Patrick Suberville, CAF de Mexico

“I have participated in the Ferrari Challenge Rally and the California Rally ... they have truly been the highlight of each year for me. Nigel and his team always do an outstanding job.” — Blair S, Kansas City, KS

“We look forward to continuing our partnership with Nigel and keep challenging ourselves to find new areas that will further afford his endless creative efforts.” — Deb Pollack, Danville d’Elegance Foundation

Rallyrace - more than 40 years of world-class automotive events across Europe, Asia and the Americas. Contact us and learn how we can help help you craft your next masterpiece.

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